Tobago is continuing to make its presence known on the world stage, this time through a bold new collaboration with Barbados aimed at boosting arrivals from Germany for the upcoming 2025/2026 winter season. In a true display of regional cooperation, the Tobago Tourism Agency Limited (TTAL) recently partnered with the Barbados Tourism Marketing Inc. (BTMI) to host a joint, three-city roadshow across Berlin, Munich, and Frankfurt from June 10th to 12th 2025, showcasing Tobago’s distinct charm and unique tourism offerings to the German travel trade and media.
This strategic joint initiative not only signaled the return of the direct Condor flight between Germany and Tobago for the 2025/2026 winter season—it also marked a major milestone in Tobago’s international destination marketing efforts. The weekly Condor flight will serve both Tobago and Barbados, offering German travellers a convenient and seamless gateway to the Caribbean. Given the shared airlift arrangement, the joint marketing effort was vital to stimulating early bookings and strong demand for both destinations. Through regional collaboration, Tobago is maximizing its reach and heightening its appeal in the German market.
Held in Germany’s three largest outbound travel markets, the roadshow provided an impactful platform to connect directly with over two hundred (200) travel agents, tour operators, and travel media, many of whom were captivated by the island’s authentic charm and natural beauty. With the destination brand – Tobago Beyond Ordinary, in focus, TTAL delivered a vibrant presentation that highlighted Tobago’s unique position as a hidden gem perfect for travellers seeking serenity, eco-adventures and rich cultural experiences.
Adding to the impact of the roadshow, several local hoteliers and tourism operators joined the mission, providing first-hand insights into the island’s diverse array of accommodation options, local attractions and beyond ordinary experiences. This included Tropikist Beach and Hotel Resort, Bacolet Beach Club, HADCO Experiences, and Blue Waters Inn. The roadshow also presented valuable networking opportunities, creating a platform to engage one-on-one with travel professionals to foster new business opportunities for destination Tobago.
Further enhancing the cultural exchange, TTAL also partnered with the Tobago Hospitality and Tourism Institute (THTI) for the delivery of an interactive culinary showcase by a Tobagonian Chef Arthur Patrick, which added a flavorful dimension to the roadshow while offering guests a literal taste of the island’s culinary heritage. Visit the Tobago Beyond Ordinary Blog on tobagobeyond.com to read more about this culinary experience!
As TTAL continues to position Tobago as a competitive, sustainable tourism destination in the European market, this joint initiative underscores its commitment to collaboration, innovation, and delivering a truly Beyond Ordinary experience to the world.
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