Tobago Tourism Agency Ltd. (TTAL)
Our Mandate
Established in 2017 by the Tobago House of Assembly (THA), the Tobago Tourism Agency Limited (TTAL, pronounced Tee-Tal) serves as the policy implementation agency for tourism in Tobago, responsible for translating the tourism policy of the THA into coordinated, market-responsive actions that drive sustainable tourism development, destination competitiveness, and increased visitor arrivals, investment, and economic contribution.
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Our Vision
To be a leader in innovative tourism destination management.
Our Mission
TTAL, working in collaboration with the industry stakeholders, develops and promotes authentic, sustainable tourism experiences to generate a strong travel demand and stimulate on-island development for the benefit of the people of Tobago.
Our Key Functions
Guided by our mandate and rooted in partnership, TTAL carries out a range of core functions that shape how Tobago is developed, experienced and shared with the word. These include:
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- Working assiduously with tourism stakeholders towards the development of Tobago as the premier destination in the Southern Caribbean.
- Designing and implementing suitable and effective marketing strategies for the promotion of the island’s tourism product.
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- Ensuring adequate and suitable air and sea passenger transport services to and from Tobago in order to facilitate international airlift, domestic airlift, cruise and domestic ferry services.
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- Establishing and facilitating the establishment of amenities and facilities for the enjoyment of Tobago as a tourist destination.
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- Conducting pertinent research and marketing intelligence in order to inform effective decision making in the tourism industry.
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- Registering and classifying tourist accommodation according to their adherence to established standards.
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- Transiting accurate and timely tourism information to the Division, tourism stakeholders and the general public.
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- Successfully promoting events as identified in the island’s tourism calendar.
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- Ensuring timely payment to suppliers of goods and services and airlines that serve the destination.
Destination Partners











Destination Milestones
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- 2026: Wanderlust Travel Magazine Good To Go List
- 2025: Lonely Planet Best in Travel – Top 10 Countries to Visit in 2025.
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- 2025: Condé Nast Readers’ Choice Awards – Top 20 favorite islands among US readers, and top 10 among UK readers.
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- 2025: Tobago hosted the Dods Diving World Championship, the first time the event was hosted outside of Norway.
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- 2024: Travel + Leisure 20 Best Scuba Diving Destinations in the World.
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- 2023: Wanderlust Readers Travel Award – Bronze in the Most Desirable Island (World) Category.
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- 2022: Wanderlust Readers Travel Award – Silver in the Most Desirable Island (World) Category.
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- 2020: UNESCO designated North-East Tobago a Biosphere Reserve, with the Main Ridge Forest Reserve at its heart.
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- 2019: International Travel and Tourism Awards – Best National Tourism Board Campaign for ‘Revitalizing Tobago Tourism’.
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- 2019: Main Ridge Forest Reserve became the nation’s first natural National Heritage Site.
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- 2007 – 2009: World’s Leading Green Destination.
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- 2003 – 2006: World’s Leading Ecotourism Destination.

